Promoting a business isn’t always easy, especially when you are just starting out. You want to find a way to make yourself stand out from the crowd without having to spend a lot of money to do it. With so many companies competing for customers, how can you get yourself noticed? While promotional products are a great idea, for your campaign to really succeed, you need to come up with an idea that’s catches the interest of your potential customers. One really different way to do this is by using fortune cookies.

I know that you may be thinking that this idea would only work for a restaurant, but this just isn’t so. A fortune cookie makes a great promotional product no matter what your business. It’s something that’s familiar to almost everyone, tastes good, and you can put in whatever message you like. It’s simple, fun and will really get a person’s attention.

Let’s use the example of a bookstore to show some ways that this would make a very effective way to get the word out about your company, bring new customers in to the store while providing a delightful way to let your existing customers know how much you appreciate their patronage. Going the extra step like this to provide good customer service can give you a way to compete against the larger stores without having a negative effect on your bottom line.

One way to use them would be to give one to each customer whenever they make a purchase. Hidden in each fortune cookie will be a nice message saying “thank you for shopping with us”. This gives your customers a little something extra that they just won’t get from one of the larger “big box” style stores. If you also have an online shop, you can include you web site’s address and also a coupon code that someone can enter to receive a discount or printable coupon for your store.

If you use these cookies as a “signature item” for your store, you may just find that people come to expect them, and you may be able to make this a part of the overall branding for your firm. Include it in the graphics on your flyers, bags and even have it printed on your staff’s uniforms or ID tags. Doing this will help keep your store in the minds of your customers whenever they are in the market for the product you sell.

Another way to use these treats to increase your sales is to hold a contest where you give one away with every purchase. In each one will be a slip with a number printed on it. At the end of the campaign, you draw the winning number, and the winner gets a nice prize. Again, this can be tied in to your store’s overall brand, even if it’s just that the slips are printed with your shop’s logo or colors.

With so many big chain stores dominating today’s marketplace, a small store really has to work hard and be extra creative just to compete. A promotional campaign that uses fortune cookies as its focal point is an idea that is novel, economical and very easy to integrate into your overall advertising plan. Why not try it today!